CHARACTER + EMOTION MATCHING GETS RESULTS!
Emoto’s 24-character classification system and common-language taxonomy matches emotional drivers of content, context and audience resulting in:
MORE MEANINGFUL ENGAGEMENT
"DON'T BE SO EMOTIONAL!"
- Your Pocketbook
People purchase things emotionally and justify their decisions rationally
...which has led to a new era of engagement!
EMOTIONAL: A NEW DIMENSION IN TARGETING
You may forget specifics of an instance,
but you’ll never forget how that instance made you FEEL!
WHY IS CHARACTER IMPORTANT FOR BRANDS?
Character sits atop the brand pyramid and drives emotional benefits