EMOTO'S SOLUTIONS

Decode content to reveal character traits, which are emotional drivers and predictive of human response

 

1. Classify data, content, and users by tagging with Emoto’s 24-character classification system

 

2. Match the content to the message as a recommendation engine

 

3. Target based on the character traits for optimized relevancy and increased engagement

4.  Predict a user’s emotional response to content

PLUG CHARACTER INTO YOUR EXISTING DATA ANALYTIC STACK

HOW IT WORKS

1. Decode content to reveal character traits

Character traits for the film Lincoln ranked (most to least):

  • Citizenship (13%)

  • Forgiveness (11%)

  • Leadership (10%)

  • Fairness (8%)

  • Other 20 traits (58%)

 

2. Tag content with Emoto’s 24-character classification system

3. Tag users with Emoto’s 24-character classification system

4. Match and target your content, context, and audience based on character

Content

Customer

Citizenship

Character matching helps companies target content to customers

based on character in order to
predict and elicit the desired emotional response.

CHARACTER + EMOTION MATCHING GETS RESULTS!

Emoto’s 24-character classification system provides a common-language taxonomy in order to MATCH emotional drivers of content, context and audience.

"DON'T BE SO EMOTIONAL!"

                 - Your Pocketbook

People purchase things emotionally and justify their decisions rationally

...which has led to a new era of marketing!

WHY IS CHARACTER IMPORTANT FOR BRANDS?

Character sits atop the brand pyramid and drives emotional benefits

© 2019 Real Engagement and Loyalty, Inc. dba Emoto