HOW IT WORKS

1. Decode content to reveal character traits

Character traits for the film Lincoln ranked (most to least):

  • Citizenship (13%)

  • Forgiveness (11%)

  • Leadership (10%)

  • Fairness (8%)

  • Other 20 traits (58%)

 

2. Tag content with Emoto’s 24-character classification system

3. Tag users with Emoto’s 24-character classification system

4. Match and target your content, context, and audience based on character

Content

Customer

Citizenship

5. Target and activate via our data partners

Character matching helps companies target content to customers

based on character in order to
predict and elicit the desired emotional response.

© 2019 Real Engagement and Loyalty, Inc. dba Emoto