CHARACTER

Definition

noun  |  char·​ac·​ter  | \ ˈker-ik-tər' \

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1. The aggregate of features and traits that form the individual nature of some person or thing.

2. One such feature or trait; characteristic.

About

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• Consists of 24 measurable character traits (below)

• Predictive of human response

• Drives emotions and feelings

• Provides understanding of the emotional response: “the why”

• Grounded in science through decades of research from humanistic psychology

• Character matching

  • Congruence triggers trust (positive connection)

  • Incongruence triggers disgust (negative connection)

CHARACTER vs. EMOTION...WHAT'S THE DIFFERENCE?

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Character

• Drives emotion, thought, and behavior

• Examples:

  • Citizenship: you excel as a member of a group; loyal

  • Leadership: you excel at encouraging a group to get things done

  • Forgiveness: being merciful toward transgressions of others; accept the shortcomings of individuals, events and actions

  • Fairness: treating all people fairly; are just

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Emotion

• Drives ephemeral behavior and action

• Feelings as a result of something

  • Positive: happy and excited

  • Negative: sad and scared