Renée Bunnell, PhD

Founder, Research & Innovation 

Renée is trained as a clinical psychologist and the inventor of’s core methodology and patent that applies humanistic psychology to decode the emotion drivers that connect people, content and media. She is a board member of the IEEE’s working group on Ethics and AI/Values in Autonomous Systems. Prior to co-founding, she was a business development executive in various Silicon Valley startups.

Mark Johnson


Mark is an experienced executive leading licensing and venture-backed companies in entertainment, advertising and financial-technology sectors. He has founded and built companies with successful exits (Primedia, Inc, Smart System Technologies, Inc.) and founded Equity Management, an intellectual property rights company. He is passionate about the intersection of media, data and technology.

Neil Key

Finance & Administration

Neil is a leader in finance and administration, and was a co-founder of PayPossible, an innovative multi-lender financing platform that enables businesses to offer customers financing options at the point of sale. Neil began his career with Ernst & Young and has led the finance functions for multiple early and mid-stage companies in various industries and verticals.

Yury Korvel

Product Development

Mayank Agarwal

Character Engineer

Yury is the co-founder of ITRex, a development firm with notable clients such as Warner Brothers, 20th Century Fox, and Proctor & Gamble. Yury oversees a staff of 100+ developers specializing in machine learning.


Udi Schlessinger, PhD

  • Data scientist specializing in machine learning, NLP, deep learning, and recommender systems

  • Neurobiology

  • Tech entrepreneur

  • University of London (PhD) and New York University (MSc)

Bob McGrath, PhD

  • Clinical Psychologist, Scientific Director Values In Action;

  • Board of APA ethics committee

  • Author of over 250 books and peer reviewed studies on character strengths.

Armando Fandango

  • Machine Learning Director for Nike. Accenture; IBM.

  • Author of Python Data Analysis - Second Edition and Mastering TensorFlow. 

Kathryn Williams, PhD

  • Clinical Psychologist

  • Founding partner of KRW International where she counsels Fortune 50 boards and executives on the operationalization of character which has shown a 5x return on assets 

Owen Flanagan, PhD

  • Neurophilosophy; Duke University

  • Author of several books on human consciousness including The Really Hard Problem which addresses the need for humanistic measures in social and business models. 

Daniel Zubrik

  • Founder of multiple start-ups having had successful exits

  • Investor

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